WEB SITE DESIGNER / DEVELOPMENT PRACTICES
For small- to mid-sized corporations, Weber Graphic Design discourages the use of...
Any CMS (Content Management System) or on-line "Do-it-Yourself" (DIY) application
- Typically, only the site designer / developer has the expertise and autonomy to alter the functionality or layout aesthetics of the template-based, database-driven CMS or DIY application.
- Most open-source and on-line "do-it-yourself" applications will produce a site that will not validate as XHTML-compliant by W3C standards; this undermines a web site's Search Engine Optimization (SEO) strategy and results in the site's reduced rank on a Search Engine Return Page (SERP).
- CMS or DIY sites typically take longer to load than a "static" site.
- CMS and DIY sites typically have a "cookie-cutter" look and feel that undermine a corporation's ability to have an aesthetically-unique internet presence.
- CMS and DIY applications magnify the GIGO (Garbage In; Garbage Out) concept, and improper use can completely disable a site.
Adobe® Flash® Content
- Adobe® Flash® is proprietary software that is used to develop multi-media content; because it is not currently a W3C standard, end-users are required to download the Adobe® Flash® plug-in to view this type of content on a web site.
- Adobe® has used a methodology for determining Flash® ubiquity that inflates statistics regarding its prevalence.
- Some end-users have not installed the requisite plug-in (or corporate policy prohibits employees from installing it); as a result, the end user will see an empty space on the page where the Adobe® Flash® content resides. This is particularly detrimental if a site's navigation elements are embedded in Adobe® Flash® content.
- Search engines (e.g., Google®) can not index text that is embedded in Adobe® Flash® content; this undermines a web site's Search Engine Optimization (SEO) strategy and results in the site's reduced rank on a Search Engine Return Page (SERP).
- Adobe® Flash® content development is expensive compared to using W3C-compliant options.
Consider outsourcing your web site design / development to Weber Graphic Design.
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